The Global Marketing Calendar
The Global Marketing Calendar is a business podcast that explores different unique global events that marketers can use to inform and elevate their marketing campaigns. Brought to you by Oban International, the global digital marketing agency, each episode will feature interviews and interesting facts about different worldwide events. Hosted by Avielle Breen, episodes will feature Oban's LIMEs (Local In Market Experts). New episodes will be released every month. Available on Spotify, Apple Podcasts, Amazon Music, Google Podcasts, and most other podcast platforms.To find out more about Oban International go to: www.obaninternational.com
The Global Marketing Calendar
Ep. 4 - Eid ul-Fitr
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Season 1
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Episode 4
Eid ul-Fitr is a time for Muslim friends and family to come together and show gratitude to God following a month of reflection during Ramadan. This event is celebrated across the world - marketers should be aware that this date varies every year because Muslims follow a lunar calendar.
In our latest episode, our host Avielle interviews Dina, one of our Egyptian LIMEs (Local In-Market Experts), who tells us all about the food, gifts, and charity donations that are essential to Eid in Egypt. Plus, she shares the dos and dont's of marketing to a Muslim audience at this time of year. Finally, we expand upon the Arabic untranslatable phrase 'Mardi aalaik' in our Lost in Localisation segment.