The Global Marketing Calendar
The Global Marketing Calendar is a business podcast that explores different unique global events that marketers can use to inform and elevate their marketing campaigns. Brought to you by Oban International, the global digital marketing agency, each episode will feature interviews and interesting facts about different worldwide events. Hosted by Avielle Breen, episodes will feature Oban's LIMEs (Local In Market Experts). New episodes will be released every month. Available on Spotify, Apple Podcasts, Amazon Music, Google Podcasts, and most other podcast platforms.To find out more about Oban International go to: www.obaninternational.com
The Global Marketing Calendar
Ep. 2 - White Day
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Season 1
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Episode 2
In Japan, Valentine's Day is traditionally a time for women to present gifts to men. A month later, men return the favour on White Day.
In our latest episode, our host Avielle speaks with Sarah, our CEO, who tells us all about White Day and its significance for e-commerce and gift marketers. She then interviews Sho, one of our Japanese LIMEs (Local In-Market Experts), about the event's traditions and cultural significance. Finally, Az expands upon the Japanese untranslatable phrase 'Koi No Yokan' in our Lost in Localisation segment.
The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.