It wouldn't be Midsommar in Sweden without flower crowns, singing and sunshine! The celebrations start around noon, with picnics in the nearest park and traditional dances around a maypole. At lunchtime, attendees graze on what many Swedes think of as the best food of the year: gravlax/salmon, new potatoes with dill and pickled herring are a few staples. The festivities continue into the night with beer and schnapps*.
In our latest episode, our host Avielle interviews Lars, one of our Swedish LIMEs (Local In-Market Experts), who tells us all about the traditions, history and songs of Midsommar in Sweden. Plus, he shares the dos and dont's of marketing to a Swedish audience at this time of year. Finally, Az expands upon the Swedish untranslatable word 'Kulturbärare' in our Lost in Localisation segment.
It wouldn't be Midsommar in Sweden without flower crowns, singing and sunshine! The celebrations start around noon, with picnics in the nearest park and traditional dances around a maypole. At lunchtime, attendees graze on what many Swedes think of as the best food of the year: gravlax/salmon, new potatoes with dill and pickled herring are a few staples. The festivities continue into the night with beer and schnapps*.
In our latest episode, our host Avielle interviews Lars, one of our Swedish LIMEs (Local In-Market Experts), who tells us all about the traditions, history and songs of Midsommar in Sweden. Plus, he shares the dos and dont's of marketing to a Swedish audience at this time of year. Finally, Az expands upon the Swedish untranslatable word 'Kulturbärare' in our Lost in Localisation segment.