Episode 1 of the Global Marketing Calendar focuses on Chinese New Year. Hosted by Avielle Breen, episode 1 features Oban International's Chinese LIME (Local In Market Expert) Yue and Oban's CEO Sarah Jennings discussing this interesting global event. The episode also features our Untranslatable Word segment featuring Az Ahmed from Oban.
Chinese New Year is often referred to as the largest human migration in the world, where millions of people travel home for family reunions called 'Chunyun'. The rate of air travel was significantly hampered in 2020 due to Covid-19, but in pre-pandemic years there have been as many as 73 million air passengers during the celebratory period. The holiday also presents a huge opportunity for the luxury gifts market, with China accounting for 32% of global luxury consumption. Listen to the episode to learn much more about this holiday and how it can benefit marketers.
Episode 1 of the Global Marketing Calendar focuses on Chinese New Year. Hosted by Avielle Breen, episode 1 features Oban International's Chinese LIME (Local In Market Expert) Yue and Oban's CEO Sarah Jennings discussing this interesting global event. The episode also features our Untranslatable Word segment featuring Az Ahmed from Oban.
Chinese New Year is often referred to as the largest human migration in the world, where millions of people travel home for family reunions called 'Chunyun'. The rate of air travel was significantly hampered in 2020 due to Covid-19, but in pre-pandemic years there have been as many as 73 million air passengers during the celebratory period. The holiday also presents a huge opportunity for the luxury gifts market, with China accounting for 32% of global luxury consumption. Listen to the episode to learn much more about this holiday and how it can benefit marketers.